The intelligence layer for grassroots sport
Turn fragmented participation data into better discovery, stronger engagement, and sharper insight.
The intelligence layer for grassroots sport
Turn fragmented participation data into better discovery, stronger engagement, and sharper insight.
The intelligence layer for grassroots sport
Turn fragmented participation data into better discovery, stronger engagement, and sharper insight.
Trusted by organisations working to grow participation in sport
Grassroots sports data is fragmented
Opportunities to play are spread across websites, booking systems, spreadsheets, and disconnected databases.The result is familiar: static directories, clunky user journeys, and limited visibility into what people actually want.
Disconnected data
Activity, venue, programme, and provider data lives in different places.
Poor user journeys
Participants struggle to find the right opportunity for them.
Limited insight
Teams can’t easily see demand, drop-off, or what is driving participation.
Played turns fragmented data into usable products
Most sport and leisure organisations don't struggle with booking, they struggle with experience
Most sport and leisure organisations don't struggle with booking, they struggle with experience
Customers bounce between pages, systems and links
Customers bounce between pages, systems and links
They need to login to multiple systems to access different offerings
They need to login to multiple systems to access different offerings
Data is shallow and disconnected
Costing you revenue and insight
Our point of view
You don't need another booking system, you need a better front door
You don't need another booking system, you need a better front door
Played is the UX layer that brings everything together
Played is the UX layer that brings everything together
We sit on top of the systems you already use
We sit on top of the systems you already use
We help you create a single, personalised journey from discovery to book and beyond
We help you create a single, personalised journey from discovery to book and beyond
What Played is
Played is a personalised discovery and booking layer for sport and leisure
Played is a personalised discovery and booking layer for sport and leisure
It wraps your existing backend systems in to one branded experience that makes sense to customers
It wraps your existing backend systems in to one branded experience that makes sense to customers
One journey, one brand, one place to convert into action
One journey, one brand, one place to convert into action
What our customers say about us
We decided to partner with Played to help launch the ‘Active Birmingham’ Activity Finder due to their excellent user experience and understanding of the audiences we work with
Thanks to Played and OpenActive, it’s easier and more convenient for more players to find local opportunities to play Badminton.
Played are like a partner, they value our feedback and are constantly looking to improve our experience and find solutions to our problems
The activity finder allows us to provide a better service to residents by providing more accurate and accessible information on local physical activity opportunities
We decided to partner with Played to help launch the ‘Active Birmingham’ Activity Finder due to their excellent user experience and understanding of the audiences we work with
Thanks to Played and OpenActive, it’s easier and more convenient for more players to find local opportunities to play Badminton.
Played are like a partner, they value our feedback and are constantly looking to improve our experience and find solutions to our problems
The activity finder allows us to provide a better service to residents by providing more accurate and accessible information on local physical activity opportunities
We decided to partner with Played to help launch the ‘Active Birmingham’ Activity Finder due to their excellent user experience and understanding of the audiences we work with
Thanks to Played and OpenActive, it’s easier and more convenient for more players to find local opportunities to play Badminton.
Played are like a partner, they value our feedback and are constantly looking to improve our experience and find solutions to our problems
The activity finder allows us to provide a better service to residents by providing more accurate and accessible information on local physical activity opportunities
We decided to partner with Played to help launch the ‘Active Birmingham’ Activity Finder due to their excellent user experience and understanding of the audiences we work with
Thanks to Played and OpenActive, it’s easier and more convenient for more players to find local opportunities to play Badminton.
Played are like a partner, they value our feedback and are constantly looking to improve our experience and find solutions to our problems
The activity finder allows us to provide a better service to residents by providing more accurate and accessible information on local physical activity opportunities
We decided to partner with Played to help launch the ‘Active Birmingham’ Activity Finder due to their excellent user experience and understanding of the audiences we work with
Thanks to Played and OpenActive, it’s easier and more convenient for more players to find local opportunities to play Badminton.
Played are like a partner, they value our feedback and are constantly looking to improve our experience and find solutions to our problems
The activity finder allows us to provide a better service to residents by providing more accurate and accessible information on local physical activity opportunities
We decided to partner with Played to help launch the ‘Active Birmingham’ Activity Finder due to their excellent user experience and understanding of the audiences we work with
Thanks to Played and OpenActive, it’s easier and more convenient for more players to find local opportunities to play Badminton.
Played are like a partner, they value our feedback and are constantly looking to improve our experience and find solutions to our problems
The activity finder allows us to provide a better service to residents by providing more accurate and accessible information on local physical activity opportunities
We decided to partner with Played to help launch the ‘Active Birmingham’ Activity Finder due to their excellent user experience and understanding of the audiences we work with
Thanks to Played and OpenActive, it’s easier and more convenient for more players to find local opportunities to play Badminton.
Played are like a partner, they value our feedback and are constantly looking to improve our experience and find solutions to our problems
The activity finder allows us to provide a better service to residents by providing more accurate and accessible information on local physical activity opportunities
We decided to partner with Played to help launch the ‘Active Birmingham’ Activity Finder due to their excellent user experience and understanding of the audiences we work with
Thanks to Played and OpenActive, it’s easier and more convenient for more players to find local opportunities to play Badminton.
Played are like a partner, they value our feedback and are constantly looking to improve our experience and find solutions to our problems
The activity finder allows us to provide a better service to residents by providing more accurate and accessible information on local physical activity opportunities
We decided to partner with Played to help launch the ‘Active Birmingham’ Activity Finder due to their excellent user experience and understanding of the audiences we work with
Thanks to Played and OpenActive, it’s easier and more convenient for more players to find local opportunities to play Badminton.
Played are like a partner, they value our feedback and are constantly looking to improve our experience and find solutions to our problems
The activity finder allows us to provide a better service to residents by providing more accurate and accessible information on local physical activity opportunities
We decided to partner with Played to help launch the ‘Active Birmingham’ Activity Finder due to their excellent user experience and understanding of the audiences we work with
Thanks to Played and OpenActive, it’s easier and more convenient for more players to find local opportunities to play Badminton.
Played are like a partner, they value our feedback and are constantly looking to improve our experience and find solutions to our problems
The activity finder allows us to provide a better service to residents by providing more accurate and accessible information on local physical activity opportunities
We decided to partner with Played to help launch the ‘Active Birmingham’ Activity Finder due to their excellent user experience and understanding of the audiences we work with
Thanks to Played and OpenActive, it’s easier and more convenient for more players to find local opportunities to play Badminton.
Played are like a partner, they value our feedback and are constantly looking to improve our experience and find solutions to our problems
The activity finder allows us to provide a better service to residents by providing more accurate and accessible information on local physical activity opportunities
We decided to partner with Played to help launch the ‘Active Birmingham’ Activity Finder due to their excellent user experience and understanding of the audiences we work with
Thanks to Played and OpenActive, it’s easier and more convenient for more players to find local opportunities to play Badminton.
Played are like a partner, they value our feedback and are constantly looking to improve our experience and find solutions to our problems
The activity finder allows us to provide a better service to residents by providing more accurate and accessible information on local physical activity opportunities