Back
Case Study
Mar 18, 2024
How Played helped Badminton England improve community court access by 220 hours a week
Max McLoughlin
Badminton England are currently using Played’s platform to automate the management of 28 facilities across the country. The platform makes it easier for coaches to find and book a suitable venue for their activities, enables Badminton England to maximise the use of facilities and simplifies the collection of payments by the facilities from the coaches.
We caught up with Chris Evans, Relationship Manager @ Badminton England to find out about his experience working with Played.
Before working with Played, Badminton England had significant time constraints because
They were managing their admin manually across various different systems
Chasing up coaches through different channels to ensure payments were made on time and we were struggling to meet deadlines
“When managing 2 facilities the admin was feasible, but when we started to scale up our programmes across multiple venues around the country, the admin started to get more complex and difficult to manage efficiently”
“Played’s platform centralises all our admin into one place and the majority of my previous work is now automated which saves us a lot of time”
By using the platform, Played have helped Badminton England to:
Reduce their admin by managing it all in one place
Build block bookings to allow coaches more options when hiring facilities
Track payments in one place, to ensure they keep on top of all transactions
Make their facilities more accessible online, creating greater opportunities to generate more revenue by booking out all of their venues
“Our venue management process is now more streamlined as we can produce bookings, send online payments requests to coaches, receive payments with ease and we're able to track everything through the dashboard”
“Feedback from our coaches about the platform has been very positive as the digital booking process for venue hire has made paying much easier for them”
As a result of using the Played platform, Badminton England have:
Opened up 5 schools’ facilities to the public leading to
15 additional badminton courts
70+ hours of community access per week to new sports halls
220 additional hours of badminton court access
The Played platform had a positive impact on school venues as it helped:
Create a new admin free revenue stream for schools whereby Badminton England manage the bookings.
Maximise the use of their facilities and allows them to strengthen their relationship with local communities
Offer their students new opportunities to engage in extracurricular badminton activities
Played’s impact on the wider badminton community:
10 new coaches delivering badminton sessions
9 clubs and 2 county associations have access to new facilities helping them grow their membership
1 new disability badminton programme launched, helping make badminton more inclusive
“Played are always eager to listen to feedback and are constantly developing new updates for the platform which enhance our partners’ experience”
If you would like to learn more about how we can support your organisation in growing participation please schedule a time to touch base here
Recent posts
Girls Golf Rocks programme grows by 209% after working with Played
Mar 25, 2024
Learn more
How Played powers London Sport's mission to get more people active
Mar 25, 2024
Learn more
How Played helped Badminton England improve community court access by 220 hours a week
Mar 18, 2024
Learn more
How bad user experience is killing sports participation
Mar 18, 2024
Learn more
How the R&A are utilising the Played platform to grow the game of Golf
Mar 18, 2024
Learn more